Creating great campaigns without TV
Out of Office
Level 3/11 Vivian Street, Te Aro
$126.50 inc GST
This hands-on, interactive, high energy workshop will help you craft an effective campaign without relying on the TV.
In this workshop, we’ll explore how to create an effective campaign without having to rely on TV. It will be hands-on and high-energy. We’ll show you a few examples but don’t expect this to be a workshop where it’s all screen and no play. We’ll co-create a campaign framework, run through how to select campaign channels and provide a guide on how to measure campaign effectiveness. We’ll also explain what each of these buzzwords mean and why they’re handy.
Who is this for?
If you are part of a brand, company or organisation that thinks a campaign is in your future, be sure to join this workshop. It’s been crafted with Start-ups, Not-for-profits, Marketing Managers and Public Sector employees in mind.
- A structure to help you define your campaign direction
- How to create a campaign ecosystem blueprint
- How to approach you campaign with an equity and inclusion lens
- A guide on how to measure campaign effectiveness
This event is