Are personas problematic?

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Talk

Are personas problematic?

06/11/2019

16:30

Springload – Level 6 space

$10–$25

A panel discussion

At Springload, we’ve been discussing the use of personas in our experience design discipline — and now we want to open this discussion up to everyone.

 

We’ve drawn together a panel of creative professionals and leaders, who each offer a unique perspective on personas and their use in the human-centred design process:

 

  • Lauren Skogstad — Experience Director, Springload
  • Sarah Beresford — Anthropologist and Design Researcher
  • Ruth Brown — UX Leader and Researcher, Trade Me
  • Miriame Barbarich — Co-Creator at ĀPŌPŌ Indigenous CreativeTech Programme & Hub, and Co-Founder of Indigenous Design and Innovation Aotearoa

Chaired by Lucy McMaster — Experience Designer, Springload. Join our chat with these creative professionals to delve deeper into this divisive topic.

 

Who’s it for?

Humans who use personas in their role, whether a UX designer, design researcher, product owner or student.

 

The Mindset Shift

You will gain insights around:

  • What personas mean to different professionals within the context of human-centered design
  • When and why we use personas
  • How we frame up a persona and how we are at risk of introducing unconscious bias
  • What unvalidated and validated personas look like
Event Duration

1 hour 30

Event hosted by

For more information

info@mindsetofdesign.com

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